We built a brand. By teens. For teens. One that addresses today’s youth mental health crisis.
T-SHIRT COPY:
Heads Up.
We can do this.
Speak Up. Reach out.
For ourselves and each other.
Because honest words equal honest conversations.
When it comes to our feelings, let’s make sure everyone is heard.
Role: Lead Writer
Design: Lane Beachler
SPREADING THE WORD
To kick off the movement, we created a Heads Up “Pop-Up Shop” experience. The shop gave teens a chance to come together and talk about how they’re REALLY feeling. We handed out free merch as well.
Here’s an event shout-out from Boston Mayor Michelle Wu.
In addition to merch, we created a full suite of educational materials.
RADIO
Heads Up needed to go loud. So we jumped on the airwaves and made some noise.
Was pumped to see (and hear) this spot come to life.
Role: Senior Copywriter
ECD: Pete Valle
Production: I-Heart Media
THE EVENT
