Ted thinks words are cool, but definitely doesn’t take his role as copywriter lightly—he knows that what brands say is a big part of how audiences will connect with them. Working closely with Proverb’s strategy team, he digs into the insights and positioning to understand just what kind of storytelling will be on point.
A Master’s degree in Media Arts from Emerson stoked Ted’s love of writing and creative production, landing him an EVVY award for best original comedic screenplay. Since deciding to apply his talents to the world of advertising, he has worked as an agency copywriter and creative freelancer, recently tackling the Massachusetts Department of Health’s Covid-19 vaccine commercials as well as real estate and placemaking projects.
Amongst Ted’s quirky interests: L.A.’s tall, skinny palm trees, JFK’s presidency, and old school Cape and Islands culture. When he has free time, he loves distance running, writing screenplays, college football, and The New Yorker magazine, but currently he is focused on his most interesting project to date: his new baby.