Enough with those boring run-of-the-mill PSAs. Here’s a music video that warns youth about the dangers of gambling in a fun, approachable way.
Mass. Office of Problem Gambling
“Not Worth The Risk”
Role: Concept + Lead Writer
Senior AD: Lane Beachler / ECD: Jen Perry
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Youth & Parents Toolkit
Role: Senior Copywriter
Design: Francesca Salvatore
ECD: Jen Perry
This campaign delivered 18,000+ sessions on the state’s gambling prevention website.