Mass. Office of Problem Gambling / “HECK NO”

Enough with those boring run-of-the-mill educational videos. Here’s a song that warns kids about gambling in a fun approachable way.

Role: Concept + Lead Writer

Senior AD: Lane Beachler

Design: Francesca Salvatore

ECD: Jen Perry

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Youth & Parents Toolkit

Talking about gambling with your child isn’t easy. This toolkit was designed to make the conversation a little easier.

Role: Senior Copywriter

This campaign delivered 18,000+ sessions on the state’s gambling prevention website.