Mass. Office of Problem Gambling / “HECK NO”
Enough with those boring run-of-the-mill educational videos. Here’s a song that warns kids about gambling in a fun approachable way.
Role: Concept + Lead Writer
Senior AD: Lane Beachler
ECD: Jen Perry
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Youth & Parents Toolkit
Role: Senior Copywriter
Design: Francesca Salvatore
ECD: Jen Perry
This campaign delivered 18,000+ sessions on the state’s gambling prevention website.